

Zelen is a luxury car brand that combines high-end craftsmanship with sustainability, creating the ultimate symbol of luxury for a new era of conscious driving. Its visual identity reflects Zelen’s dedication to green living, innovation, and elegance.
The logo design evokes movement and precision, while the overall visual language communicates confidence and innovation, inviting consumers to rethink luxury as something that doesn’t compromise the planet.


The design approach incorporates clean lines, eco-friendly colors, and modern typography, creating a luxurious yet environmentally conscious feel, emphasizing the seamless integration of advanced automotive technology with a commitment to the planet.

