This project focused on developing a cohesive brand identity for SUNY New Paltz Design Week, Spring 2024 — a week-long celebration of creativity, collaboration, and innovation in design. The branding captures the spirit of the event through a dynamic visual system that reflects the energy and diversity of the New Paltz design community.
The visual system reflects the event’s vibrant energy through bold typography, a cohesive color palette, and adaptable graphic elements. Each piece was crafted to maintain consistency while engaging a range of audiences across both digital and print platforms, helping build excitement and a unified presence for the week’s events.
