This project focused on developing a cohesive brand identity for SUNY New Paltz Design Week, Spring 2024 — a week-long celebration of creativity, collaboration, and innovation in design. The branding captures the spirit of the event through a dynamic visual system that reflects the energy and diversity of the New Paltz design community.
Event Posters
The visuals reflect the event’s vibrant energy through bold typography, a cohesive color palette, and adaptable graphic elements. Each asset was designed to maintain consistency while engaging audiences across both digital and print platforms, helping build excitement for the week’s events.
Save the Date—Digital & Print
Throughout this experience, I had the opportunity to work closely with my professors and mentors in the New Paltz design department, and I extremely enjoyed the collaboration involved in the process. This project allowed me to gain experience working with clients, meeting deadlines, and trusting my decisions as a designer.
Event Stickers
Programs for the annual Slide Slam Presentation
Thank You Cards for alumni, community members, and local designers who contributed to the event
