Nowhere Else to Go is a sustainability campaign that promotes responsible consumption as a key part of sustainable living. The campaign aims to educate consumers about the UN's 17 Sustainable Development Goals, with this project specifically promoting Goal 12: Responsible Consumption and Production.
The campaign pairs vague, mysterious text with dramatic imagery to target the audience's natural curiosity with the intention of increasing traffic to the UN's Sustainability website. The idea is to get the audience to engage with the topic on their own so that their contributions feel self-motivated instead of obligatory.
Cards intended to draw audiences to the UN website
Magazine Spread
Ultimately, this campaign is to encourage people to reflect on their everyday choices (i.e., what they buy and how they dispose of it) and show how those decisions can collectively reduce waste and conserve resources. These poster designs were made to inspire more mindful habits and communicate that making mindful decisions and small changes can lead to lasting change.
Small steps. Big impact.
Campaign Posters
