For this project, I built an album’s visual identity using only the artist name and album title, both determined randomly. The project was overall designed to strengthen my visual storytelling
skills and creative thinking.
skills and creative thinking.
For the album's imagery, I wanted to produce visuals that told a story and captured a youthful tone. I decided to tell a story of outgrowing one's youth and yearning to explore and have new experiences. When considering how to convey this message, I considered the physical elements of a record's cover and how they are typically interacted with, cover to cover.
Front & Back Covers
The completed vinyl jacket design features front and back cover artwork, an inside spread, and an inner sleeve. These elements utilize typography and imagery to create a vinyl design with a classic look and feel.
Front & Back Covers
Inside Spread
Record Labels—Sides A & B
Spotify Screens
Album In-Store